From brief to usable identity

Make a markworth shipping.

Describe the business. Compare distinct logo directions, refine the strongest one, and leave with clean vector artwork and the assets needed to launch.

Creative brief / editable example01

Or import an existing logo to vectorize

Distinct directions from one brief
Editable revisions, not rerolls
Production-ready SVG output
Export packs for launch assets
Saved brand workspace

Output proof / 03 directions

Selected / direction 01 Northline geometric route monogram direction

SVG16px checked

Palette04 colors

NorthlinePrompt 0017Vector ready

Inspect the process

01 / Direction finding

One brief. Many credible directions.

mklogo turns the same constraints into visibly different design territories. Compare the idea—not tiny variations of the same generated image—before choosing what deserves refinement.

BriefDirectionsSelected mark

Direction 01Route

Geometric / directional / compact

Strongest at small sizes

Direction 02Compass

Radial / precise / navigational

Most distinctive in product UI

Direction 03Forward

Kinetic / modular / decisive

Strongest for motion and campaigns

Selected revision / vector preview Refined logo revision

Revision 01

Original

Compact botanical stem

Revision 01

More modular geometry

Revision 02

More editorial silhouette

02 / Guided refinement

Refine the idea without losing the thread.

Keep the strongest direction intact while exploring specific edits, compare each revision, and send only the best candidate into vector cleanup.

Chat edits

Revision history

Vector rebuilds

03 / Vector proof

A promising direction, made production-ready.

The selected direction is traced, rendered again, and compared against the source. Weak edges and lost shapes trigger another pass before the artwork reaches your library.

Automatic quality checks for cleaner, more faithful vectors
Monochrome and reversed artwork checked automatically
Small-size preview catches marks that fail as favicons

Source raster / 24px

Enlarged / pixels visible

Final vector / SVG Clean production-ready vector logo

Raster24px source

Vectorgeometry retained

16pxsmall-size test

04 / Brand workspace

Save the system, not just the symbol.

Approved marks, colors, typography, prompt history, and reusable brand context stay together so each new concept starts from the same visual decisions.

Brand kit

Foxglove AI

Approved primary Approved brand mark

Approved mark

Saved palette

Typography direction

Share-ready brand page

Library candidates

Primary

Alternate

Exploration

05 / Production handoff

The logo is only the first file.

Export a complete, organized handoff instead of rebuilding the same mark for every platform. Favicons, app icons, social artwork, color variants, and source SVGs arrive together.

northline-brand-handoff.zip

14 assets

Brand Mark

Master SVGsvg / adaptive

Adaptive Favicon SVGsvg / adaptive

Master PNG 4kpng / 4096px

Favicons

Favicon 32png / 32px

Favicon 64png / 64px

Favicon ICOico / 16px/32px/48px

App Icons

Mobile App Icon 1024png / 1024px

Desktop App Icon 1024png / 1024px

Desktop App ICOico / 16–256px

Web App Icons

Apple Touch 180png / 180px

Android 192png / 192px

Android 512png / 512px

Social & Marketing

OG Imagepng / 1200×630

Avatar 800png / 800px

Manifest included

Social card / 1200×630 Northline social card logo

Northline

Light variant

Dark variant

06 / Campaign generation

Every brand opens a different campaign world.

Generate distinct creative territories from the brand decisions you already approved. mklogo composes the mark, palette, typography, and copy for every production format.

Approved marks Brand palette Voice and copy Evidence and lockups

Generated campaigns / four briefs Generated artwork / system composition

Northline campaign with transparent planes moving into alignment — NorthlineDecision intelligenceMomentum Finds Cadence Quality passed

Ember and Grain campaign showing coffee roasting in warm morning light — Ember & GrainSpecialty coffeeMeasured Heat Quality passed

Relay Run Club campaign showing a group running through the city at blue hour — Relay Run ClubRunning communityUnderpass Rhythm Quality passed

Lattice House campaign showing adaptable oak joinery in a daylit home — Lattice HouseResidential architectureJoinery in Use Quality passed

Four brands / four campaign worlds

Square / portrait / story / landscape

Review, refine, then approve

07 / The working system

Keep the identity alive after approval.

mklogo carries the decisions behind the mark into a living brand record. Assets, campaigns, client work, and delivery stay connected to the system they came from.

Brand record / Northline

One source of truth.

Active

Palette / role based

Typography / primary

Newsreader

Editorial / assured

Writing voiceCreative world

ClearDecisiveHumanCartographicStructured

Production pathLive

Generation historyStage 01
12 concepts
Approved assetsStage 02
4 ready
CampaignsStage 03
2 active

Client delivery

Full handoff prepared

Identity control

A brand system, not a folder

Keep the primary mark, role-based palette, typography, writing voice, and creative boundaries together.

Asset memory

Decisions stay traceable

Return to every exploration, favorite the strongest work, import existing marks, and approve production assets.

Campaign production

New creative stays on-brand

Turn approved marks, colors, evidence, and lockups into campaign directions without rebuilding context.

Studio operations

Every client has a cockpit

Coordinate client brands, follow production progress, and deliver reusable export packages or shared brand systems.

Start with the brief

Bring the idea.Leave with the files.

Describe the business and the constraints that matter. mklogo will keep the brief ready while you create your free account.

Write your creative brief

New project / ready

Free concepts included
No card required
Prompt preserved through signup